We build cycle-based introspection systems that help people notice patterns, pressure-test decisions, and turn reflection into something they can actually use.
Join the Plūm Beta Explore the InstrumentsMost software pushes people toward constant action. More tasks. More output. More noise dressed up as progress.
Spark & Foundry is interested in the quieter moment before action: the moment where a pattern becomes visible, a decision gets honest, or a version of yourself is finally named before it disappears.
The spark is the moment you notice something wants to change.
Spark & Foundry is building a suite of reflection tools for people who hear the call to change.
A cycle-conditioned reflection engine that helps users notice what gets louder during key windows, capture real-time observations, and distill what proved true.
A decision-making tool designed to expose bias, hidden assumptions, emotional distortion, and the quiet little lies people tell themselves before major choices.
A tool for bottling a version of yourself at a specific moment in time, before memory edits the footage and your ego hires a defense attorney.
We believe people change in cycles, not straight lines.
Different tools, same purpose: helping people observe themselves clearly enough to make better choices.
Request early access to Plūm and receive updates as the beta opens.
Plūm includes an optional SMS experience that supports reflection in real time. During an active reflection window, users who opt in may receive prompts, reminders, and responses related to their reflection activity.
Users can also text Plūm directly to capture thoughts as they happen. SMS is not required to join the beta.